Hapana rebuilds fitness platform after USD $7.25 million

Hapana has launched a rebuilt fitness software platform following a recent USD $7.25 million funding round led by Microequities.

The Sydney-based company said the system was rebuilt from the ground up for boutique studios, gyms and multi-location fitness brands. OIF Ventures also participated in the round, which Hapana said helped fund the redevelopment.

Founded in 2014, Hapana sells management software for fitness operators to run day-to-day operations, manage members and oversee multiple sites. The launch comes as fitness businesses face growing operational complexity across locations, staff, memberships and data.

According to Hapana, the platform is built on a modern, AI-enabled foundation. It highlighted five main elements: multi-level control, operational consistency, efficiency at scale, reporting, and workflow automation.

The new system is designed to give operators a more connected way to manage brands and locations, with fewer separate systems to oversee. Hapana also said its automation features could reduce administrative work for teams.

Funding backdrop

The launch adds product detail to the company's recent capital raise. Hapana said the investment directly supported the rebuild as it looks to strengthen its position in software for fitness operators.

The market includes independent boutique studios, larger gym groups and franchise operators that need to standardise processes across sites while maintaining visibility into local performance. As operators expand, software providers in the sector have increasingly focused on administration tools, customer engagement, reporting and automation.

Against that backdrop, Hapana is positioning the rebuild as a response to the gap between the needs of larger fitness businesses and the systems many still rely on.

"This launch is a big statement for us. We're not just improving the experience, we're redefining what fitness operators should expect from their platform," said Jarron Aizen, Founder and CEO of Hapana.

Platform changes

The revised platform centres on unified management across brands and locations. Hapana also highlighted reporting designed to support operator action, alongside intelligence-powered automation embedded in workflows.

While the company referred to artificial intelligence as part of the rebuild, it did not disclose detailed technical information about the models or infrastructure behind those functions. Instead, the announcement focused on administrative workflows, visibility across operations and the ability to manage growth in a more structured way.

Existing customers will move to the new system in phases. Hapana said the staged rollout is intended to maintain continuity during the transition.

That matters in a sector where software platforms often sit at the centre of bookings, billing, staffing and member communications. Changes to core systems can disrupt front-desk operations and customer interactions if migrations are poorly managed.

Aizen said the company sees a widening mismatch between operator needs and older software designs.

"There's a growing gap between what fitness businesses need and what most platforms were designed to deliver," he said. "We rebuilt Hapana to close that gap, with a platform that gives operators the control, visibility, and intelligence they've been missing."

Growth plans

Hapana said the rebuilt platform also provides a foundation for further product development, including more AI-based functions, automation and advanced reporting. It said those features are already being rolled out.

The company linked the launch to broader plans to expand its product offering and deepen its role with fitness brands internationally. It said it would continue investing in product development, customer support and global expansion as part of its next phase.

For the broader fitness software market, the announcement reflects continued interest in platforms that can manage increasingly complex multi-site operations. Operators are under pressure to control costs, maintain consistent service and make better use of data as memberships, staffing and site networks grow.

Hapana said the rebuilt platform will be a natural evolution for current users, with phased migration intended to support a smooth, stable transition while maintaining operational continuity.