10ZiG launches RepurpConvert for Windows 10 migrations

10ZiG has launched RepurpConvert, an operating system conversion tool for Windows and Linux devices aimed at organisations moving away from Windows 10 on existing endpoint hardware.

The Leicester-based company says the software converts PCs, laptops and third-party thin clients into managed endpoints running its RepurpOS platform. It can be deployed locally or remotely through existing management tools, including Microsoft Intune and Microsoft SCCM.

The launch comes as many businesses continue to run Windows 10 across large parts of their desktop estates. Citing Statcounter data, 10ZiG said 26% of Windows desktops remain on Windows 10, often because older machines do not meet Windows 11 hardware requirements or because replacing them across a large estate is costly and disruptive.

That leaves IT teams weighing the cost of new hardware against the operational burden of upgrading existing fleets. In many cases, organisations still need to collect devices for reimaging or send staff to remote offices, adding labour, transport and downtime costs to what might otherwise seem a straightforward migration.

Migration costs

RepurpConvert is designed to cut those costs by automating the conversion process and reducing the need for hands-on intervention. It supports a zero-touch approach, allowing older endpoints to be repurposed for virtual desktop infrastructure, desktop as a service and web application environments.

10ZiG already offers several deployment options within its broader repurposing software line, including USB live boot, local installation and virtual machine use. RepurpConvert adds an automated migration route, giving customers another way to move existing hardware into a managed environment without a full device replacement programme.

Kevin Greenway, chief technology officer at 10ZiG, said the product addresses the challenge of ageing Windows 10 estates and the cost of large-scale endpoint refreshes.

"Many organizations are facing a difficult balance between moving away from ageing Windows 10 estates and avoiding unnecessary hardware replacement costs and the significant effort involved in performing a migration," said Greenway.

"RepurpConvert is designed to address that challenge directly by giving IT teams a no-touch way to repurpose hardware they already own, deploy it at scale and transition users into a more secure, standardized endpoint environment."

Existing hardware

10ZiG is positioning the product as a way for organisations to preserve endpoint investments while extending asset life. Instead of upgrading or replacing every device, customers can convert supported machines into endpoints managed through a single tool, according to the company.

That argument may resonate with IT buyers facing tighter budgets and supply pressures. Higher memory prices and constrained supply have pushed up the cost of new endpoint hardware, while migration programmes also carry software, licensing and staffing costs that can reach double- or triple-digit sums per device, 10ZiG said.

By focusing on existing hardware, the launch also ties into broader concerns around waste and sustainability. Repurposing older machines rather than replacing them can reduce e-waste and limit the operational overhead of maintaining mixed legacy estates, according to 10ZiG.

RepurpConvert sits within 10ZiG's wider strategy of selling both endpoint software and thin and zero client hardware. Customers can convert older third-party equipment now and later move to 10ZiG hardware if they choose, while keeping management within the same vendor ecosystem.

Wider context

The timing reflects a wider industry shift as organisations review endpoint strategies ahead of the end of support for Windows 10. For many businesses, the question is no longer simply whether to migrate, but how to do so with the least disruption to users and the lowest demand on IT staff.

In that context, tools that automate OS conversion and support remote rollout are likely to attract attention from companies with dispersed workforces or branch networks. Those organisations often face the highest field support and logistics costs when attempting manual upgrades at scale.

10ZiG says RepurpConvert is designed for large deployments and transitions to virtual desktop, cloud and browser-based working environments. It gives IT teams a way to standardise endpoint estates while avoiding unnecessary replacement of devices that remain serviceable.

Migration costs are often driven less by the software change itself than by the people and logistics needed to execute it across a large estate, with labour costs for endpoint transitions reaching double- or even triple-digit amounts per device, according to 10ZiG.