FlowForma links process automation to Claude, ChatGPT

FlowForma has connected its process automation software to Claude, ChatGPT and Microsoft Copilot, allowing users to create and modify business processes from within those AI assistants.

The Dublin-based company says staff can describe a workflow in plain language and send it to FlowForma Process Automation for execution. This applies to both new processes and existing ones already running on the platform.

Built for business teams using Microsoft 365 and SharePoint Online, FlowForma's software lets users build, run and govern workflows without coding. The new approach keeps process execution, approvals and permissions inside FlowForma, while shifting the design stage into the conversational tools many workers now use at the start of the day.

Users can ask an AI assistant to map out tasks such as purchase requisitions, employee onboarding or incident reporting. The assistant can then ask follow-up questions, draft the process specification and assemble a working flow ready to run in FlowForma.

How it works

The assistant is designed to understand how FlowForma processes are structured, including steps, forms, rules and branches. That means the conversation can take on some of the work normally handled through workshops, requirements gathering and manual handover to technical teams.

Customers can also bring live processes into the conversation to review them and suggest changes, including new approval routes, altered form fields and other workflow adjustments.

The launch comes as many organisations continue to replace older Microsoft workflow tools. Businesses rebuilding processes previously tied to InfoPath and SharePoint 2013 workflows could use conversational prompts to recreate those flows inside the system.

Governance focus

Governance is central to the launch. While the AI assistant manages the conversation with the user, the underlying process execution remains within FlowForma's software, running in the customer's Microsoft 365 tenancy.

That distinction is likely to matter to organisations that want to use generative AI in day-to-day operations without moving process control outside established systems. Once a process has been created, FlowForma's platform continues to handle security, approvals and permissions.

FlowForma says it is ISO/IEC 27001:2022 certified and a Microsoft AI Cloud Partner. Its process automation product is aimed at governed workflows ranging from simple requests to more complex multi-stage operations.

Market context

The announcement reflects a broader shift in business software, as vendors try to make AI assistants a front end for operational systems rather than a separate tool for drafting text or answering questions. In this model, the assistant becomes the entry point for work, while specialist software remains responsible for carrying out structured tasks.

That could be significant for no-code and workflow software providers, which have often relied on dedicated design interfaces that may be powerful but require some training. FlowForma says its visual designer will remain part of the product, while conversational design adds another route for users who prefer to describe a process rather than build it manually.

Founded in Dublin in 2012, the company says its products are used by more than 300,000 people worldwide. Alongside process automation, it also sells products for contract and tender management, vendor security assessment, and the governance of AI agents.

"Your AI assistant is now your process designer, and FlowForma is the engine that runs it," said John Murphy, Chief Executive Officer of FlowForma.

"We brought FlowForma into Claude, ChatGPT and Microsoft Copilot because automating and re-engineering your business processes should be easier and more intelligent, and it shouldn't be reserved for specialists. Most people now start their day in an AI assistant. So, we've made it possible to simply describe how work should flow, and FlowForma Process Automation turns it into a secure, governed process that's ready to run. When automation is accessible to everyone, organizations can achieve real scale and double down on the outcomes that matter most," Murphy said.