IT Brief Ireland - Technology news for CIOs & IT decision-makers
Ireland
Irish Edition · 2026

The Ultimate Guide to Customer Experience

A curated Irish edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Experience (CX).

What to know about Customer Experience

Customer Experience (CX) encompasses every interaction a customer has with a brand, shaping perceptions, loyalty, and business success. This tag explores the latest trends, technologies, and strategies companies are adopting to enhance the customer journey in a rapidly evolving digital landscape.

Readers will find insights into how businesses worldwide are leveraging AI, automation, real-time data, and omnichannel engagement to meet rising customer expectations. Stories highlight practical applications—from retail and financial services to telecommunications and public sectors—showcasing how CX innovations drive efficiency, personalization, and trust.

Dive into expert analyses, case studies, and reports that reveal common challenges like integrating legacy systems, managing data privacy, and overcoming regulatory hurdles. Learn why blending technology with human empathy is crucial and how emerging tools like chatbots and AI agents are reshaping service paradigms.

Whether you're a business leader looking to boost loyalty and revenue or a professional passionate about the evolving consumer landscape, this collection offers valuable perspectives on delivering meaningful, seamless, and engaging customer experiences today and in the future.

Irish Customer Experience News

Regional stories with direct local relevance

Analyst Insights

Research and market analysis connected to Customer Experience

Expert Columns

Interviews

Interviews and video coverage from the network

Recent Customer Experience News

Irish tech leaders cite skills gaps as AI investment rises
Recruitment

Irish tech leaders cite skills gaps as AI investment rises

Skills shortages are now holding back Ireland's tech chiefs as AI investment jumps, with most firms still unable to deploy it at speed.

Last month

Enfuce enters Ireland with Payac credit union deal
Digital Transformation

Enfuce enters Ireland with Payac credit union deal

The move will shift 125,000 cardholders and 150,000 current accounts off legacy systems, boosting digital services for Irish credit unions.

Last month

Irish SMEs gain from overseas sales & social commerce
Global expansion

Irish SMEs gain from overseas sales & social commerce

Overseas buyers now account for 44% of online sales for surveyed Irish SMEs, as social commerce and AI reshape growth plans.

Fri, 22nd May 2026

GoMo launches fibre broadband in Ireland at EUR €29.99
Broadband

GoMo launches fibre broadband in Ireland at EUR €29.99

Existing mobile customers in Ireland can now add fibre broadband for EUR €29.99 a month, with no long contract or mid-term price rises.

Fri, 8th May 2026

eir business inks ServiceNow deal for managed services
Cloud Services

eir business inks ServiceNow deal for managed services

Customers across Ireland will get a single portal for service requests and incident updates as eir business shifts onto ServiceNow's AI platform later this year.

Wed, 29th Apr 2026

Doctrine Skincare wins AxisBIC investible company award
Software

Doctrine Skincare wins AxisBIC investible company award

Seven start-ups sought EUR 9.5 million at a Cork investor event as AxisBIC said demand for early-stage technology funding is rising.

Tue, 21st Apr 2026

Iarnród Éireann adds PayPal for rail ticket bookings
Digitalisation

Iarnród Éireann adds PayPal for rail ticket bookings

Foreign travellers now account for a fifth of PayPal rail bookings as Ireland’s state operator expands checkout options on its website and app.

Wed, 15th Apr 2026

Climb names Mike Holt as Ireland Territory Manager
Storage

Climb names Mike Holt as Ireland Territory Manager

The hire signals a push to deepen partner ties in Ireland as AI and digital transformation reshape demand for technology distributors.

Tue, 7th Apr 2026

ServiceNow warns of Ireland's 284 million-hour service gap
Helpdesk

ServiceNow warns of Ireland's 284 million-hour service gap

Irish consumers are losing 284 million hours a year to poor service, as weak systems and low empathy leave firms at risk of defections.

Fri, 3rd Apr 2026

How leadership, people and technology are key for AI adoption across Irish businesses
IT Industry

How leadership, people and technology are key for AI adoption across Irish businesses

Irish firms could miss AI gains unless leaders back clear use cases, staff skills and infrastructure to turn trials into value.

Thu, 2nd Apr 2026

Hospitality POS shifts to connected self-service platforms
Productivity

Hospitality POS shifts to connected self-service platforms

Operators could lift spend and speed service as hospitality payments move from fixed terminals to connected platforms across venues.

Yesterday

Forrester warns bigger AI budgets won't fix weak ops
Data Analytics

Forrester warns bigger AI budgets won't fix weak ops

Greater AI spending is set to expose data and governance gaps unless companies first fix the operational foundations, Forrester says.

Yesterday

Sprinklr adds AI tools to speed customer responses
Contact Centre

Sprinklr adds AI tools to speed customer responses

Faster real-time responses may help brands cut manual analysis as the new release links customer signals with AI tools across service and marketing.

2 days ago

Approov expands attestation network to fight AI attacks
Digital Transformation

Approov expands attestation network to fight AI attacks

Broader coverage in Mexico and Milan aims to cut latency for mobile security checks as fake app traffic grows more sophisticated.

3 days ago

Visa launches AI financial assistant for bank apps
Digital Transformation

Visa launches AI financial assistant for bank apps

Banks can keep customers inside their apps as Visa rolls out chat-based spending insights, card controls and account guidance.

3 days ago

Kentico posts record recurring revenue on SaaS AI demand
Marketing

Kentico posts record recurring revenue on SaaS AI demand

Higher SaaS adoption and AI demand helped lift Kentico to record annual recurring revenue, outpacing a market growing only in single digits.

3 days ago

Vonage wins a Merit Award for Identity Insights API
Mobile operators

Vonage wins a Merit Award for Identity Insights API

Rising fraud pressure is boosting demand for mobile-network identity checks that cut account takeover risk without slowing sign-ups.

4 days ago

Most CX leaders see little AI impact, despite spend
Productivity

Most CX leaders see little AI impact, despite spend

Most firms are still increasing AI budgets, even as 57% of CX leaders say the technology has delivered little or no impact on operations.

Last week

Quiq launches Verified Intelligence for enterprise AI
Contact Centre

Quiq launches Verified Intelligence for enterprise AI

Enterprise buyers are demanding proof that AI agents can be audited, tested and constrained before they go live in customer service.

Last week

Spreetail marks 20 years after USD $9 billion in sales
Advertising Technologies

Spreetail marks 20 years after USD $9 billion in sales

It has built a global eCommerce operation by expanding beyond used computers into bulky goods, while navigating supply chain shocks and tariffs.

Last week

Job Moves