IT Brief Ireland - Technology news for CIOs & IT decision-makers
Ireland
Irish Edition · 2026

The Ultimate Guide to Customer Experience

A curated Irish edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Experience (CX).

What to know about Customer Experience

Customer Experience (CX) encompasses every interaction a customer has with a brand, shaping perceptions, loyalty, and business success. This tag explores the latest trends, technologies, and strategies companies are adopting to enhance the customer journey in a rapidly evolving digital landscape.

Readers will find insights into how businesses worldwide are leveraging AI, automation, real-time data, and omnichannel engagement to meet rising customer expectations. Stories highlight practical applications—from retail and financial services to telecommunications and public sectors—showcasing how CX innovations drive efficiency, personalization, and trust.

Dive into expert analyses, case studies, and reports that reveal common challenges like integrating legacy systems, managing data privacy, and overcoming regulatory hurdles. Learn why blending technology with human empathy is crucial and how emerging tools like chatbots and AI agents are reshaping service paradigms.

Whether you're a business leader looking to boost loyalty and revenue or a professional passionate about the evolving consumer landscape, this collection offers valuable perspectives on delivering meaningful, seamless, and engaging customer experiences today and in the future.

Irish Customer Experience News

Regional stories with direct local relevance

Analyst Insights

Research and market analysis connected to Customer Experience

Expert Columns

Interviews

Interviews and video coverage from the network

Recent Customer Experience News

ServiceNow warns of Ireland's 284 million-hour service gap
Helpdesk

ServiceNow warns of Ireland's 284 million-hour service gap

Irish consumers are losing 284 million hours a year to poor service, as weak systems and low empathy leave firms at risk of defections.

Fri, 3rd Apr 2026

How leadership, people and technology are key for AI adoption across Irish businesses
IT Industry

How leadership, people and technology are key for AI adoption across Irish businesses

Irish firms could miss AI gains unless leaders back clear use cases, staff skills and infrastructure to turn trials into value.

Thu, 2nd Apr 2026

Gainsight launches agentic stack for customer retention
Digital Transformation

Gainsight launches agentic stack for customer retention

The update lets post-sales teams build and share AI workflows in Gainsight, as boards push harder for measurable gains in retention and expansion.

Today

EU digital withdrawal rule adds pressure on returns
Productivity

EU digital withdrawal rule adds pressure on returns

Retailers selling into the bloc face higher costs and slower refunds as EU rules require a visible digital cancellation option in checkout flows.

Yesterday

Shoppers want pricing, not personalisation in apps
Digital Transformation

Shoppers want pricing, not personalisation in apps

Exclusive pricing and discounts matter more than personalisation for most shoppers, as too many app alerts and poor rewards drive them away.

Yesterday

Gainsight launches AI-native renewal service for clients
Managed Services

Gainsight launches AI-native renewal service for clients

Enterprise software vendors may soon be judged on retention, as Gainsight takes on renewal work directly for customers.

Yesterday

McKinsey flags widening B2B gap as AI lifts leaders
Digital Transformation

McKinsey flags widening B2B gap as AI lifts leaders

Roughly one in three B2B suppliers still lack online purchasing, even as buyers and rivals increasingly shift spending and research online.

Yesterday

CoverMe launches PT platform for instant gym bookings
Workforce Technology

CoverMe launches PT platform for instant gym bookings

Gym operators could lift retention and revenue as the new service aims to turn first-time PT bookings into an instant in-app sale.

2 days ago

Travelport, Cognizant & Anthropic team up on AI bookings
Productivity

Travelport, Cognizant & Anthropic team up on AI bookings

The tie-up aims to cut manual booking work and speed travel software delivery as AI chat tools reshape how trips are planned and sold.

2 days ago

Targa Telematics launches AI vehicle delivery monitoring
Productivity

Targa Telematics launches AI vehicle delivery monitoring

Leasing firms could cut delays and insurance risks as new software spots delivery errors and missing paperwork before contracts begin.

Last week

Talkdesk launches proactive AI agents for retail, finance
Productivity

Talkdesk launches proactive AI agents for retail, finance

Retailers and lenders could recover lost sales and automate compliance-heavy outreach as Talkdesk expands AI beyond inbound service tasks.

Last week

Zendesk pledges USD $100 million to boost startup scheme
Small Business

Zendesk pledges USD $100 million to boost startup scheme

The two-year pledge is aimed at easing early software costs for founders and tightening Zendesk's grip on startup buying decisions.

Last week

GoTo launches unified AI customer experience platform
Unified Communications

GoTo launches unified AI customer experience platform

Small businesses could cut support complexity as the new system links calls, chat and AI tools in one place, helping staff manage customers faster.

Last week

AWS launches agentic shopping assistant for retailers
Digital Transformation

AWS launches agentic shopping assistant for retailers

Retailers could deploy branded AI shopping assistants in about 60 days, as AWS opens Amazon-tested technology to external merchants.

Last week

Hyland launches global partner network for AI growth
Managed Services

Hyland launches global partner network for AI growth

The overhaul is meant to give partners clearer rules, more transparency and bigger rewards as customers move from AI pilots to scaled deployments.

Last week

Gainsight launches Developer Studio & Skilljar tie-up
Digital Transformation

Gainsight launches Developer Studio & Skilljar tie-up

Customer support teams could gain more control as the new toolkit cuts developer queues and ties training into community hubs.

Last week

G+D expands card issuance tools to lift activation
Productivity

G+D expands card issuance tools to lift activation

Issuers could cut card returns and speed first use as address checks, smart packaging and kiosk collection target pre-activation failures.

Last week

Informatica adds headless data tools to AWS AI services
Productivity

Informatica adds headless data tools to AWS AI services

The integration could reduce errors and compliance risks as enterprises let AI agents use cleaner, governed data without custom links.

Last week

Smartcomply joins Mastercard Engage with fraud tool
Partner Programmes

Smartcomply joins Mastercard Engage with fraud tool

Financial institutions using Mastercard can now tap an AI fraud system built in Africa as digital payments face rising scam and compliance risks.

Last week

TBC Georgia launches crypto trading in banking app
Digital Transformation

TBC Georgia launches crypto trading in banking app

Retail customers in Georgia can now buy and sell 30 cryptocurrencies inside TBC's banking app, as monthly active users on its brokerage platform rise 42%.

Last week

Job Moves