Customer Journey Stories

Global Stories

Customer Journey stories

Why trusted 'Customer Context' is critical in the agentic AI era

Without trusted customer data, autonomous agents can misfire at machine speed, putting consent, offers and records at risk across Asia Pacific.

By Belinda Lloyd • 5 min read • Last week

Data Protection

Qualtrics unveils XM Data and AI Platform for 2027

The new system aims to help businesses cut churn and protect sales as poor customer experiences put nearly USD $3 trillion at risk.

By Sofiah Nichole Salivio • 4 min read • Last week

Software-as-a-Service

Merlin rolls out NiCE CXone across 140 attractions

Guest service at Merlin's attractions has improved sharply, with issue resolution rising to 95% after an AI platform was rolled out.

By Sean Mitchell • 4 min read • Last week

Software-as-a-Service

Manchester City extends Qualtrics deal as campus grows

Feedback tools will now cover more of the Etihad Campus as Manchester City expands year-round attractions and uses AI to speed responses.

By Sean Mitchell • 3 min read • Last week

Wearables

The Next E-commerce Interface May Not Be a Screen

As AI agents begin handling purchases and deliveries, retailers face tougher questions over identity, authorisation and trust.

By Edmund Ng • 6 min read • Last week

Point of Sale

Gym-goers more likely to buy after workouts, study finds

Post-workout moods are fuelling sales, with a UK survey finding 90% of gym-goers are more likely to buy after exercise.

By Sofiah Nichole Salivio • 3 min read • Last week

Fintech

Ecommpay warns AI checkout could exclude vulnerable users

More than half of consumers are vulnerable to some degree, raising fears that AI-led checkout could leave many unable to complete payments.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Software-as-a-Service

Qualtrics unveils AI platform for experience management

The new system aims to let organisations test decisions and automate responses in live customer interactions before its 2027 release.

By Joseph Gabriel Lagonsin • 4 min read • This month

Software-as-a-Service

AnywhereNow teams with Meridian IT on Microsoft Teams

Businesses can now add AI-driven customer service inside Microsoft Teams as AnywhereNow and Meridian IT bundle deployment and support around existing systems.

By Joseph Gabriel Lagonsin • 4 min read • This month

Digital Transformation

Infobip study finds brands struggle to prove sports ROI

Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.

By Karen Joy Bacudo • 4 min read • This month

Stories from Other Regions

Customer Journey stories

Marketing Technologies

Confused.com launches Connect offsite commerce media

Advertisers can now target in-market consumers beyond insurance as new audience signals from comparison-shopping activity extend across multiple channels.

By Sofiah Nichole Salivio • 3 min read • Last week

Data Protection

Gen Z shoppers embrace AI but switch brands over trust

Retailers risk losing Gen Z buyers quickly, as 43% have switched brands over AI use despite widespread adoption of recommendations.

By Joseph Gabriel Lagonsin • 4 min read • Last week

Fintech

Experian launches Fast Track to cut credit rejections

Borrowers could face fewer last-minute declines as more affordability and identity checks are moved into pre-approval, starting with Lendable.

By Karen Joy Bacudo • 4 min read • Last week

Digital Transformation

Singapore Tourism Board revamps site with Adobe cloud

Cloud migration has cut maintenance costs and given Singapore Tourism Board a faster way to tailor VisitSingapore.com for seven markets.

By Sean Mitchell • 3 min read • Last week

Digital Transformation

Visa survey finds trust gap in AI-powered payments

Only 23% of US consumers trust generative AI to pay, but 61% would let Visa handle agent-led transactions, a survey found.

By Karen Joy Bacudo • 3 min read • Last week

Software-as-a-Service

Savira launches free privacy tools for small firms

More than 100,000 small businesses are now in privacy regulators' sights as tougher rules push demand for cheaper compliance tools.

By Sean Mitchell • 4 min read • Last week

Digital Transformation

Granicus launches CMS for UK councils to aid residents

Councils under pressure to simplify online services may gain a single digital front door as Granicus ties content, transactions and engagement together.

By Sofiah Nichole Salivio • 4 min read • This month