IT Brief Ireland - Technology news for CIOs & IT decision-makers
Ireland

Film production Stories

Global Stories

Film production stories

Nolia Studios launches to back AI-led film projects
Generative AI

Nolia Studios launches to back AI-led film projects

The new venture aims to cut production costs and widen access as filmmakers test whether generative AI can still attract audiences and distributors.

By Sofiah Nichole Salivio • 3 min read • Last month
Google tests AI agents on short film-making project
Open source

Google tests AI agents on short film-making project

The experiment showed AI crews can coordinate across files and roles, but still stumble on timing, continuity and safety filters.

By Mark Tarre • 4 min read • Fri, 17th Jul 2026
The growing wave of Irish-Australian screen co-productions
Film production

The growing wave of Irish-Australian screen co-productions

More Irish and Australian productions are reaching screens as the treaty-backed partnership opens financing, talent and wider audiences.

By Zoe Smith • 4 min read • Wed, 1st Jul 2026
Luma launches Ray3.2 with tighter AI video control
Gaming

Luma launches Ray3.2 with tighter AI video control

Studios and advertisers gain finer scene control as Luma opens its AI video model to APIs, keyframes and post-production formats.

By Sofiah Nichole Salivio • 3 min read • Wed, 10th Jun 2026
Asus launches ProArt creator PCs with NVIDIA RTX Spark
Data centers

Asus launches ProArt creator PCs with NVIDIA RTX Spark

Creative professionals could run large AI and rendering workloads locally as ASUS adds laptops and a mini PC built on NVIDIA RTX Spark.

By Sean Mitchell • 4 min read • Tue, 2nd Jun 2026
Dell Technologies: Hollywood director exposes duality of AI
Digital Transformation

Dell Technologies: Hollywood director exposes duality of AI

Hollywood fears over AI are surfacing as Taika Waititi says the technology speeds up mediocre work and is already displacing artists.

By Donovan Jackson • 7 min read • Fri, 22nd May 2026
Anthropic links Claude to Adobe, Blender & Ableton
Marketing Technologies

Anthropic links Claude to Adobe, Blender & Ableton

Creative professionals can now use Claude inside Adobe, Blender and Ableton to automate tasks, search docs and move work between apps.

By Mark Tarre • 4 min read • Thu, 30th Apr 2026
Avid & Google Cloud bring AI to media editing tools
Digital Transformation

Avid & Google Cloud bring AI to media editing tools

Editors could save time on logging and archive searches as the tie-up embeds Gemini and Vertex AI into Avid's production software.

By Mark Tarre • 4 min read • Thu, 23rd Apr 2026
RØDE unveils Sonaura mic tech, wireless gear & software
Biometrics

RØDE unveils Sonaura mic tech, wireless gear & software

Production users gain smaller, tougher microphones and dual-channel wireless kit as RØDE expands from capture to editing software.

By Joseph Gabriel Lagonsin • 5 min read • Mon, 20th Apr 2026

Stories from Other Regions

Film production stories

Sydney filmmaker's iPhone horror film wins festival nod
Apple iPhone

Sydney filmmaker's iPhone horror film wins festival nod

Festival recognition is giving smartphone-made horror a bigger profile, after a Sydney filmmaker shot a feature entirely on an iPhone.

By Mark Tarre • 4 min read • Last month
Emilie Lowe's short film wins praise for cinematography
Film production

Emilie Lowe's short film wins praise for cinematography

Festival awards for cinematography have spotlighted an intimate Australian short made with a five-person crew and lean digital workflow.

By Mark Tarre • 4 min read • Wed, 29th Jul 2026
Blackmagic cameras power Texas Revolution projection film
Artificial Intelligence

Blackmagic cameras power Texas Revolution projection film

The projection-mapping film's museum-sized format demanded five cameras, continuous takes and real-time grading to fit the Texas Revolution story.

By Sofiah Nichole Salivio • 8 min read • Tue, 28th Jul 2026
PixVerse raises USD $439 million to expand into games
Gaming

PixVerse raises USD $439 million to expand into games

Its push into interactive entertainment is backed by a USD $439 million Series C extension, with Alibaba among new investors.

By Sofiah Nichole Salivio • 3 min read • Fri, 17th Jul 2026
Fujifilm Australia launches wide-angle cinema zoom lens
Film review

Fujifilm Australia launches wide-angle cinema zoom lens

Filmmakers gain an ultra-wide option for the GFX ETERNA 55, with a matched lens swap setup aimed at faster large-format production.

By Sofiah Nichole Salivio • 4 min read • Mon, 13th Jul 2026
MAAC launches new career tracks at Delhi creative summit
Gaming

MAAC launches new career tracks at Delhi creative summit

More than 600 students left Delhi with guidance on portfolios and studio expectations as MAAC unveiled new training routes for creative jobs.

By Joseph Gabriel Lagonsin • 4 min read • Thu, 18th Jun 2026
London startup Cascade launches open beta for AI platform
Software-as-a-Service

London startup Cascade launches open beta for AI platform

The open beta targets creators and studios wary of fragmented AI tools, promising tighter workflow control and asset continuity across productions.

By Sofiah Nichole Salivio • 3 min read • Wed, 17th Jun 2026
MC&V wins Canva & Canteen work as AI roster expands
Software-as-a-Service

MC&V wins Canva & Canteen work as AI roster expands

Brands are now demanding AI production partners that can handle approvals, governance and commercial workflows, and MC&V is meeting that need.

By Sofiah Nichole Salivio • 4 min read • Wed, 27th May 2026
nmatic.ai & Alibi Studios launch hybrid AI VFX studio
Gaming

nmatic.ai & Alibi Studios launch hybrid AI VFX studio

Brands and studios could cut visual effects time and costs by up to 30% as The Next Valley blends AI tools with human-led production.

By Sofiah Nichole Salivio • 4 min read • Thu, 7th May 2026