Generation Z stories

Shoppers increasingly prefer human-led social posts over AI-generated material, with Gen Z driving brands towards micro-influencers and niche creators.

Visa rolls out enhanced Subscription Manager for issuers, letting banks offer in-app controls for recurring payments as subscription spending surges.

Venmo now lets users send USD $ transfers directly to PayPal accounts in 90 markets, creating a global person-to-person payments link.

Millennials, Gen Z and Baby Boomers want very different green data, forcing brands to tailor sustainability messaging by age group.

Irish workers race ahead of their employers on generative AI, as staff adopt free tools faster than firms can set policies and pay for them.

AI is entering couples' counselling, with one in five partners keen for its help and nearly one in six ready to walk away over its use.

Nearly one in four people in Ireland now set screen time limits, as a new survey points to rising digital fatigue and detox habits.

Gen Z click on phishing links nearly three times more than Baby Boomers, despite heavier use of multi-factor authentication, Yubico finds.

Most UK employers say graduates are work-ready, but recruiters warn flawed hiring systems are locking thousands of young people out of jobs.

Accessibility barriers cause 57% of UK shoppers, including 76% with disabilities, to abandon online purchases during key sales like Black Friday and January sales.

Nearly a third of UK entry-level jobs have vanished since 2022, as 80% of Gen Z fear AI may endanger their future career prospects.