Marketing stories
Marketing teams are increasingly using AI to automate routine campaign work, with Optimizely saying customer-built agents now dominate activity on Opal.
Most brands are posting widely on social media but failing to turn activity into engagement, according to Sprinklr's new index.
Search is becoming more task-focused as Google rolls out AI tools that can track topics, book services and use personal data.
Brands risk disappearing from AI search results as Akamai rolls out a tool that reshapes website content for machine readers and tracks visits.
Shoppers in Britain now have another route to cheaper goods as a German price comparison group enters a crowded UK eCommerce market.
Advertisers on Threads can now tighten ad placement controls as IAS extends its Meta content block list tool to the feed.
Pressure is mounting on agencies to prove social video spend drives sales as TubeScience enters the UK and Europe with a new leader.
UK supporters can win a TCL television and a signed Arsenal shirt as the brand taps the club's strong season ahead of the Champions League final.
The ad tech group is deepening its push into retail media and connected television as it seeks to unify planning, buying and measurement.
Startups could gain funded pilots and year-long mentorship as the beauty group hunts AI, creator and sustainability tools in ANZ.
Four in five advertisers would shift spend to the open web if agentic AI tools matched search and social performance, Taboola's survey found.
Investor concern is mounting as WARC says Meta's ad business will fund most of its USD $125 billion to USD $145 billion AI spending.
Small firms could save hours on admin as the free assistant turns sales data into plain-language answers inside Square's platform.
The hire bolsters PPDS's North America team as it steps up trade show and partner marketing support for Philips Professional Displays.
Small businesses can now diagnose trust gaps in marketing campaigns through Claude or ChatGPT without paying for RAMMP's score itself.
Lower organic visibility is sending Australian eCommerce shoppers to pricier rivals, as Google rewards authority from credible backlinks over product quality.
Rising costs are pushing pubs to sharpen online booking pitches, with virtual tours seen as a way to win World Cup match-day trade.
The British wellness brand's relaunch leans on fragrance, heritage and eCommerce imagery as it seeks to stand out in a crowded market.
Advertisers now have a bigger rival to subscription services, as YouTube drew the largest ad-supported audience in Canada, Numeris found.
Britain's mid-sized agencies and eCommerce brands are being targeted as Billy Grace enters the market amid tougher ad measurement and privacy rules.
