Will Wetton explores how organisations can move from impressive AI demos to sustainable, value-generating deployments. His writing focuses on the practical challenges that arise after the excitement of a first pilot fades, including ownership, adoption, and how to measure success in a meaningful way.

By reading Will’s work, you’ll gain a clearer view of why so many AI initiatives stall, and what it really takes to embed AI into everyday operations. He offers insight into governance, change management and the human factors that make or break AI projects, helping leaders and practitioners turn experimentation into impact.