Conga launches AiMe AI agents for end-to-end deal flows

Conga has rolled out platform updates that add AI agents and automated decision support across pricing, quoting, and contract workflows, including a new AI layer called AiMe.

The changes target the deal lifecycle as sales and legal teams contend with more complex pricing structures, approvals, and contracting requirements. The updates span Conga's Advantage Platform and products including CPQ, Contract Lifecycle Management, Price Optimisation and Management, and Document Automation.

AiMe runs across Conga's commerce workflows as a shared AI layer that connects workflow data and suggests next steps. It also automates specific tasks within quoting and contract processes.

"With commercial teams juggling more disconnected systems and processes than ever before, they need technology that connects the end-to-end commerce chain and turns complexity into clarity," said Rohit Chhabra, Conga's Chief Product Officer.

"Our product strategy is intentionally balanced: we're enhancing the core solutions customers depend on every day, while extending capabilities and embedding AI to accelerate work and improve decision-making," Chhabra said.

Agents in workflows

A major part of the update centres on AI agents embedded in Conga CPQ and Conga CLM. In CPQ, Conga is adding agents that generate quotes, along with AI-driven price optimisation at the point of sale.

In CLM, new agents focus on extracting insights and handling common editing tasks, including marking up redlines and working with clause libraries. The CLM roadmap also includes expanded integrations with Microsoft Dynamics and SAP.

Beyond quoting and contracting, Conga outlined updates to price optimisation and rebate management. Price Optimisation and Management adds AI-based decision support and measurement features, and Conga also pointed to longer-term deal negotiation capabilities that provide profit-and-loss visibility across pricing and rebates.

Document Automation is also receiving updates, including onboarding improvements and AI tools to configure and generate document templates.

Microsoft integrations

Conga also announced expanded availability for two products within Microsoft's ecosystem. Conga Advantage CPQ and Conga CLM are now available for early access on Microsoft Dynamics 365 and through the Azure Marketplace.

The move extends Conga's reach beyond Salesforce-centric deal operations, a common entry point for CPQ and CLM tools. It also reflects a broader shift in enterprise software toward placing workflows inside the systems staff use every day, rather than pushing users into separate interfaces.

Early access through Dynamics 365 and Azure Marketplace could affect how customers procure and deploy tools, particularly in organisations that have standardised on Microsoft platforms for business applications and identity. It also brings Conga into closer competition with vendors building quoting and contracting functions alongside CRM and ERP deployments.

Deal lifecycle focus

Conga framed the updates around connecting commercial operations that often run across separate tools. Pricing, quoting, contracting, rebates, and document generation frequently sit in different applications owned by different teams, which can complicate approvals and increase the effort needed to manage exceptions and non-standard deal terms.

The approach aims to bring more of those steps into a single sequence, with AI agents working from shared data across products. In practice, that could mean a quote created in CPQ aligns more closely with contract language in CLM, while pricing decisions reflect rebate structures and margin impact.

For many organisations, the integration challenge has grown as subscription pricing spreads into industries that previously relied on one-off transactions. Multi-year agreements and usage-based structures increase the number of pricing variables commercial teams must manage, as well as the volume of contract revisions and negotiation cycles.

Product roadmap

Alongside AI, Conga is investing in user interface changes and platform scalability, while continuing development across its product lines. The updates point to a strategy that combines cross-platform functions such as AiMe with product-specific enhancements in CPQ, CLM, and pricing tools.

In the near term, customers evaluating the new features are likely to focus on where AI agents sit in approval chains and how they interact with existing governance controls. They will also assess integration coverage across CRM, ERP, and document systems, particularly where deal management spans multiple business units and regional legal requirements.

Further updates are expected as Conga expands availability of its CPQ and CLM offerings in Microsoft Dynamics 365 and the Azure Marketplace, alongside additional AI-driven workflow features across pricing and contracting.