The Ultimate Guide to Customer Relationship Management
A curated Irish edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
Irish Customer Relationship Management News
Regional stories with direct local relevance
Servecentric hosts Profitsflow cloud ERP in Ireland
Local manufacturers and field service firms could cut software costs by an average of EUR 100,000 a year under the new hosting deal.
ServiceNow warns of Ireland's 284 million-hour service gap
Irish consumers are losing 284 million hours a year to poor service, as weak systems and low empathy leave firms at risk of defections.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
Litera adds AI search & growth tools for law firms
SnapLogic launches SnapCode for Claude Code integration
Microsoft launches AI sales & service tools in Copilot
Genesys names new partner chiefs to expand AI push
Parloa tops USD $50 million ARR after Series D boost
Featured News
Schrodinger's ERP both dead and alive, says Rimini Street
Businesses can avoid costly ERP rip-and-replace projects by layering AI and automation onto existing systems, Rimini Street says.
Theorem study: friction between pre-sales and executed media ads
Theorem's new survey finds friction remains the biggest barrier in enterprise pre-sales, despite widespread automation adoption.
Expert Columns
Why AI fails without a strong data foundation and how to get it right
Why You Need Phone Validation in Your Customer Data Toolkit
Why Customer 360 initiatives fail to deliver ROI
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
Why email automation fails without clean and verified data
How Sourcepass turns firewall upgrades into a competitive edge
Trust, transformation and the women leading modern client partnerships
Interviews
Interviews and video coverage from the networkRecent Customer Relationship Management News
Pythian unveils Gemini Enterprise AI model for staff
The consultancy says workflow redesign, not tool access, helped triple AI engagement and cut database incident resolution times by 80%.
Practifi launches Sentir AI CRM for wealth managers
Wealth advisers will get daily briefings and AI-led workflow support as Practifi splits its platform into two products, Sentir and Naya.
Agiloft adds no-code contract management to Salesforce
Sales and legal teams can now handle contract requests inside Salesforce, with Agiloft aiming to cut manual tracking and data mismatches.
Salesforce expands Headless 360 across its platform
Authorised AI agents will now be able to call Salesforce functions across clouds with existing permissions, reducing the need for custom integrations.
Manufacturers back PLM as top data source for AI agents
Trusted product data is becoming the key test for AI adoption, with 66% of manufacturers saying systems fail without it.
Study finds companies lose 26% of time to wasted effort
Businesses could claw back hours and profit, with a study finding 26% of working time is lost to handoffs, switching and admin.
SEGA cuts ad production time by two-thirds with automation
Automation has slashed SEGA's ad production from three weeks to one, while also cutting media costs and outsourcing across seven markets.
Assistly adds revenue operations module for senior care
Senior care operators can now see billing, staffing and occupancy in one system, after Assistly tied revenue data to its platform.
me&u launches reservations platform with Aria partnership
The launch could help venues cut supplier sprawl and recognise returning diners across bookings, orders and events in one system.
Litera wins MarTech award for AI legal growth tool
The win spotlights rising pressure on law firms to prove AI can drive fee income, not just speed up internal work.
Aziro launches CAWi to link enterprise systems securely
Disparate corporate data may become easier to use as the platform lets staff query and act across systems without moving sensitive records.
Google Cloud expands borderless Lakehouse across clouds
Businesses can now query data in place across rival clouds and software platforms, cutting duplication and transfer costs for analytics and AI.
Vieu launches Business Graph for AI business mapping
The platform aims to help sales and AI tools spot real executive ties, as businesses struggle to verify contacts that drive deals and hiring.
Intapp launches Celeste AI coworker for professional firms
Firms in regulated sectors could clear conflicts and screen deals faster as Intapp ties its new AI tool to internal rules and records.
Emergent raises USD $130 million in AI app platform round
The funding values the platform at USD $1.5 billion as demand rises among small businesses building apps without coding skills.
Litera relaunches as one legal AI platform for firms
Law firms are being offered a single AI system for drafting, review and business development as Litera folds its products into one platform.
OpenAI launches ChatGPT Work for workplace automation
More than 5 million Codex users could now hand hours-long office tasks to a new agent that drafts documents, spreadsheets and slide decks.
Eltropy opens AI agent marketplace for fintech partners
Community banks and credit unions could get faster access to specialist AI tools as Eltropy opens its platform to vetted fintech builders.
SBS launches AI foundation for banks on existing systems
The rollout could help more than 1,500 institutions use generative AI on trusted in-house data without disrupting core banking operations.
Simpro launches RAIN with AI tools for field service
Existing Lightning customers will get more than 100 AI enhancements at no extra cost, as Simpro Group widens its field service software push.