The Ultimate Guide to Customer Relationship Management
A curated Irish edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
Irish Customer Relationship Management News
Regional stories with direct local relevance
Servecentric hosts Profitsflow cloud ERP in Ireland
Local manufacturers and field service firms could cut software costs by an average of EUR 100,000 a year under the new hosting deal.
ServiceNow warns of Ireland's 284 million-hour service gap
Irish consumers are losing 284 million hours a year to poor service, as weak systems and low empathy leave firms at risk of defections.
Analyst Insights
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Recent Customer Relationship Management News
Gainsight launches agentic stack for customer retention
The update lets post-sales teams build and share AI workflows in Gainsight, as boards push harder for measurable gains in retention and expansion.
Shoppers want pricing, not personalisation in apps
Exclusive pricing and discounts matter more than personalisation for most shoppers, as too many app alerts and poor rewards drive them away.
Zoom launches ZoomMate AI tool for workplace tasks
The new service links meetings with enterprise systems, letting users trigger workflows and draft documents without switching apps.
EasyPicky & Pitcher team up for shelf data workflow
Field teams can now act on shelf problems during store visits as EasyPicky's video analysis feeds Pitcher's sales workflow for consumer goods makers.
Snowflake buys Natoma & deepens AWS tie with USD £6bn
The move gives Snowflake a wider governance layer for enterprise AI and locks in a USD $6 billion AWS spend over five years.
Addepar unveils AI tools for investment professionals
The rollout aims to cut manual reconciliation and improve portfolio visibility as wealth managers face rising pressure to automate reporting and client updates.
G+D expands card issuance tools to lift activation
Issuers could cut card returns and speed first use as address checks, smart packaging and kiosk collection target pre-activation failures.
Formula 1 app adds race experience for Grand Prix fans
Fans at Grand Prix events will get live timetables and navigation in the official app, as Formula 1 deepens its grip on spectator data.
Boomi, Gong tie AI agents to live customer revenue signals
Enterprise teams could soon turn sales calls into automated actions across finance, support and product systems without custom integration work.
Webidoo raises USD $25 million to fuel US expansion
The funding will help the Italian software group buy US businesses and deepen its reach among small firms already using multiple tools.
Gong tops USD $500 million ARR as growth accelerates
Half of the Fortune 10 now use the platform as Gong crosses USD $500 million in ARR after a tenth straight quarter of faster growth.
SugarAI rebrands CRM around precision selling with AI
Sales teams could get earlier warnings on churn and reorder risk as SugarAI ties CRM to ERP data and AI-guided next steps.
Boomi expands ServiceNow partnership for AI workflows
The expanded pact lets customers pull live data from legacy systems into ServiceNow workflows, cutting friction for AI projects and procurement.
Glean & Gainsight integrate customer signals into AI
Customer-facing teams can now see health, risk and sentiment signals in one place as the integration goes generally available inside Glean.
Anthropic launches AI agents for financial services
Banks and asset managers gain templates for modelling, KYC and reporting as Claude is plugged into Excel, PowerPoint and Word.
Syspro launches marketplace for manufacturing ERP users
Manufacturers and distributors can now cut integration headaches as Syspro’s new marketplace bundles partner software around its ERP platform.
Infobip & TGR Haas launch AI fan companion RaceMate
Fans of TGR Haas can now get live race data and quizzes in chat as Formula One teams race to deepen digital loyalty.
Klaviyo launches Custom Skills for Customer Agent AI tool
Brands can now tailor automated service to their own rules as Klaviyo opens its Customer Agent AI tool to custom functions and integrations.
Cognizant named Aston Martin F1 Global AI Services partner
The deal should help Aston Martin turn race data into quicker decisions and better fan management as AI becomes central to its operations.
Salesforce launches Agentforce Operations for back office
Businesses could cut back-office cycle times by up to 70% as Salesforce expands Agentforce into finance, supply chain and compliance.