The Ultimate Guide to Customer Relationship Management
A curated Irish edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Customer Relationship Management (CRM).
What to know about Customer Relationship Management
Customer Relationship Management (CRM) is a vital strategy that enables businesses to understand, engage, and nurture their customers effectively. It encompasses a broad range of tools, technologies, and techniques designed to manage interactions, data, and processes that drive customer satisfaction and loyalty.
Exploring recent stories tagged with Customer Relationship Management reveals critical insights about market trends, technological advancements, business challenges, and practical advice. From the rise of AI-enhanced CRM capabilities, strategic expansions by major providers, to the growing importance of personalised customer experiences, readers can learn how CRM continues to evolve in response to digital transformation and changing consumer expectations.
Whether you are a small-to-medium business aiming to leverage CRM for growth, or a large enterprise navigating complex integration and data analytics, these stories provide valuable perspectives on implementation strategies, overcoming customization challenges, and utilising advanced tools such as AI, cloud services, and real-time analytics. Clicking through these articles will equip you with knowledge to improve customer engagement, enhance service efficiency, and ultimately drive business success.
Irish Customer Relationship Management News
Regional stories with direct local relevance
Servecentric hosts Profitsflow cloud ERP in Ireland
Local manufacturers and field service firms could cut software costs by an average of EUR 100,000 a year under the new hosting deal.
ServiceNow warns of Ireland's 284 million-hour service gap
Irish consumers are losing 284 million hours a year to poor service, as weak systems and low empathy leave firms at risk of defections.
Analyst Insights
Research and market analysis connected to Customer Relationship Management
SnapLogic launches SnapCode for Claude Code integration
Microsoft launches AI sales & service tools in Copilot
Genesys names new partner chiefs to expand AI push
Parloa tops USD $50 million ARR after Series D boost
8x8 sees surging AI demand as usage revenue jumps 70%
Expert Columns
Why Customer 360 initiatives fail to deliver ROI
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
Navigating data challenges in China's E-commerce market
Data matching explained: The key to clean, connected data
Why email automation fails without clean and verified data
How Sourcepass turns firewall upgrades into a competitive edge
Trust, transformation and the women leading modern client partnerships
Recent Customer Relationship Management News
Intapp launches Celeste AI coworker for professional firms
Firms in regulated sectors could clear conflicts and screen deals faster as Intapp ties its new AI tool to internal rules and records.
Emergent raises USD $130 million in AI app platform round
The funding values the platform at USD $1.5 billion as demand rises among small businesses building apps without coding skills.
Litera relaunches as one legal AI platform for firms
Law firms are being offered a single AI system for drafting, review and business development as Litera folds its products into one platform.
OpenAI launches ChatGPT Work for workplace automation
More than 5 million Codex users could now hand hours-long office tasks to a new agent that drafts documents, spreadsheets and slide decks.
Eltropy opens AI agent marketplace for fintech partners
Community banks and credit unions could get faster access to specialist AI tools as Eltropy opens its platform to vetted fintech builders.
SBS launches AI foundation for banks on existing systems
The rollout could help more than 1,500 institutions use generative AI on trusted in-house data without disrupting core banking operations.
Simpro launches RAIN with AI tools for field service
Existing Lightning customers will get more than 100 AI enhancements at no extra cost, as Simpro Group widens its field service software push.
Zywave launches Apex AI platform for insurance sales
Insurers under staffing pressure may use the platform to speed renewals, prospecting and compliance work while cutting back-office time.
SVV launches free AI platform for venture investors
Venture firms could cut screening and diligence time as SVV's open-source system spreads its internal AI workflows across the industry.
Nasuni wins sixth NorthFace award, tops G2 reports
Audited feedback has lifted Nasuni's customer-service standing, with a 98% CSAT score and top G2 placements across 15 categories.
3Point launches 3AIgent to speed enterprise AI use
Businesses struggling to move AI pilots into daily use may find 3AIgent useful, as it links trusted data, governance and operational control.
Friendly fraud drives up merchant costs, report finds
Merchant prices are being pushed higher as friendly fraud and chargeback costs intensify, with more than 83% reporting rises over three years.
Magnum Ice Cream names Accenture, HCL for tech carve-out
The separation from Unilever will hinge on a new digital backbone, with systems to be rolled out over 18 months before TSA support ends in 2027.
SAP study finds AI agents shape Gen Z buying decisions
Nearly half of Gen Z shoppers now use AI agents to help choose products, forcing brands to rethink how they reach buyers in peak trading periods.
Blackpearl unveils GTM-Bench for AI sales evaluation
Four of six major AI sales agents posted negative scores in a new benchmark, highlighting the cost of poor prospecting output for businesses.
Klue breach lets attackers steal Salesforce CRM data
Trusted third-party access has let attackers quietly pull large volumes of Salesforce records from enterprise systems via a Klue integration.
Dun & Bradstreet puts business graph into Amazon Quick
Sales, finance and compliance teams can now query verified company records in Amazon Quick, helping them assess risk and target prospects faster.
Earnix launches AI orchestration system for insurers
Insurers testing AI in narrow pilots may now need traceable, governed tools as Earnix pushes its new orchestration layer into daily workflows.
Saviynt adds AI agent runtime controls & verification
The new controls could help enterprises stop AI agents from exporting data or changing records when their actions stray beyond approved intent.
Orderfox AI spots missing CHIRON machine tool buyers
More than half of CHIRON's addressable market in the DACH region had been missing from its CRM, limiting sales targeting and growth.