Marketing stories
App marketers can now measure television buys against installs in real time, as connected TV ad spend approaches USD $45 billion.
Small businesses and nonprofits can now skip repeated file transfers by sending Canva designs straight into Constant Contact campaigns at no extra cost.
Rising tournament travel demand is driving fans to compare routes quickly as fares and seat availability shift across host cities.
Employers facing widening AI skills gaps may find the new certificate more useful because it verifies practical work, not just course completion.
Tighter ad budgets are pushing consumer brands to prove store sales, with Welch's and Olly each generating USD $1.5 million in incremental sales.
Home services firms can now target likely buyers by post as Robotic Marketer folds direct mail into its AI marketing platform.
Retail brands risk becoming invisible as AI agents start to compare products, verify data and steer purchases inside chatbots.
Marketers may get more varied ideas as the Sydney-based firm widens access with free and paid tiers after relaunching its platform.
The nomination comes as employers seek apprenticeships to fill digital skills gaps, with QA supporting around 12,000 learners last year.
Australian retailers risk being overlooked as shoppers increasingly use AI tools to research and buy products without visiting brand websites.
Gemini-powered screening helped Google catch more than 99% of policy-violating ads before users saw them, as scams grew more complex.
Brands shifting away from fragmented marketing tools helped Maestra add USD $833,000 in new annual recurring revenue last quarter.
Fraud fears and rising smishing are pushing UK firms towards verified RCS and AI-led omnichannel chats, a new study finds.
AI-led search is pushing brands to adapt fast, with UK marketers more prepared than global peers for a click-less discovery model.
Trusted vendors are more likely to be shortlisted, secure approval and command better pricing in complex enterprise deals.
Qualified dealership enquiries mattered more than reach in Singapore, where Audi’s campaign delivered 70 leads and beat cost benchmarks.
Brands risk missing out on AI-led discovery as referral traffic shifts from blue links to answers, prompting a new focus on citations.
Businesses that fail to turn data, automation and integration into action risk slower growth, missed leads and weaker customer experiences.
Brands that ignore coordinated search, content and distribution efforts often vanish online, even when their products are just as good.
Travellers could soon book rooms inside chatbots as SiteMinder taps AI assistants to drive live hotel rates and reservations.
