Marketing stories
Many small firms are missing sales because slow follow-up lets prospects cool before they can be converted, Thryv says.
The deal gives software vendors a broader route to market as AppDirect adds PartnerStack's 138,000-strong B2B partner network.
Brands face falling traffic as AI summaries and zero-click searches push marketers to rethink visibility across search and discovery channels.
Businesses risk losing nearly a fifth of email ROI as weak deliverability and patchy measurement blunt returns, according to new research.
Checkout attacks and traffic spikes are being absorbed automatically, helping Blackpepper keep retail sites online and revenue flowing.
Poor campaign naming could leave advertisers blind on performance, with as much as USD $3.9 billion in World Cup ad spend at risk.
Growing distrust of AI-made posts is pushing brands towards human-led social campaigns as younger shoppers increasingly favour authenticity online.
The rollout pushes Oracle deeper into AI-driven automation, as the new tools aim to cut manual hand-offs across finance, HR, supply chain and CX.
Better online listings and reviews could help small businesses appear in AI recommendations as customers increasingly use chatbots to find local providers.
Growing demand for hands-on AI training has pushed Optimizely’s waitlist past 1,500 as marketers turn agents into daily workflow tools.
Direct use is boosting trust in conversational AI, with 82% of active users reporting measurable value and many still wary of deployment costs.
Universities and employers are widening graduate support as Australia’s tech sector faces a digital skills shortage and weak job readiness.
AI-driven results are reducing clicks for some sites as search engines prioritise meaning, summaries and topical authority over keyword matching.
AI summaries have changed search results, but businesses still need strong SEO to win visibility, traffic and enquiries.
Relying only on paid channels makes B2B tech growth more costly, while brand can boost trust, shorten sales cycles and protect pricing power.
AI is becoming more visible in Australian recruitment, but government hiring still lags and overall job patterns remain largely unchanged.
Businesses risk losing rankings unless SEO is treated as an ongoing system that builds authority, stability and trust over time.
Customer delivery will be central as the British software firm scales its client operations after a 41% rise in new accounts last year.
Hong Kong merchants may soon gain stablecoin payment and settlement options as the two firms test licensed digital assets under the new regime.
It aims to cut tool overload for Malaysian marketing teams by bundling concept, design and video tasks into one AI workflow.
