The Ultimate Guide to Personalisation
A curated Irish edition of TechDay news, analysis, interviews, reviews, job moves, and related resources for Personalisation.
What to know about Personalisation
Personalisation has become a central focus for businesses aiming to enhance customer experiences across various industries. As showcased in recent stories, it involves leveraging data, AI, and emerging technologies to create tailored interactions that meet individual consumer preferences and expectations in real time.
From loyalty programmes adapting to economic challenges, to AI-powered marketing and customer service innovations, personalisation drives increased engagement, loyalty, and revenue. Organisations are advancing their strategies by integrating first-party data platforms, utilising generative AI, and employing intelligent tools that respect privacy while delivering meaningful and empathetic experiences.
Readers exploring this tag will discover insights into how personalisation transforms marketing, retail, ecommerce, travel, and customer experience, highlighting challenges and solutions that enable brands to stay relevant and competitive in a rapidly evolving digital landscape.
Irish Personalisation News
Regional stories with direct local relevance
Bank of Ireland rolls out revamped mobile banking app
Millions of customers will gain quicker access to payments, card controls and accessibility features as the lender pushes more banking into mobile.
ServiceNow warns of Ireland's 284 million-hour service gap
Irish consumers are losing 284 million hours a year to poor service, as weak systems and low empathy leave firms at risk of defections.
Analyst Insights
Research and market analysis connected to Personalisation
Google named Gartner leader in enterprise AI assistants
Gartner: firms shift growth to monetisation & platforms
Constructor tops three Gartner search & discovery use cases
Netcore Unbxd named Gartner Leader for search discovery
Infobip study finds CX investment gap in global brands
Reviews
Expert Columns
The importance of data enrichment in financial services
Why AI fails without a strong data foundation and how to get it right
Why You Need Phone Validation in Your Customer Data Toolkit
The Hidden Cost of Identity Friction in Retail
Amperity's CMO reveals how continuous decisioning fuels loyalty innovation
Why seamless Middle East 2026 should be on every commerce leader's calendar
Why Every Chief Data Officer Needs a Modern Data Quality Strategy for AI
5 Tips to Align Your Data Strategy with AI
Beyond Prompt Engineering: Why Trust Engineering Is the Next AI Challenge
The next phase of AI in marketing is not just more automation
Interviews
Interviews and video coverage from the network
Recent Personalisation News
Google adds six AI analytics functions to BigQuery
The update lets analysts probe metric swings, causal effects and trends inside BigQuery without exporting data to other tools.
Candescent expands Google Cloud AI tie-up for banks
The expanded deal should help more than 1,300 banks and credit unions move AI from pilot projects into day-to-day banking systems.
TiVo launches Agent TiVo for AI entertainment discovery
Viewers could spend less time searching and more time watching as TiVo adds conversational AI search across fragmented TV and streaming catalogues.
MotoGP picks Accenture for 2027 direct-to-fan platform
Fans will get multi-camera race coverage and live data in one service when the new platform goes live for the 2027 season.
Infobip study finds brands struggle to prove sports ROI
Most marketers still cannot tie sports fan engagement to sales, even as they raise budgets for live-event campaigns and AI tools.
Mastercard & Backbase launch AI banking collaboration
Banks on Backbase's platform will gain access to Mastercard's AI tools as lenders race to turn experiments into production systems.
Marketing leaders fret over AI brand discovery gaps
A growing measurement gap has left Australian marketers most worried about AI misrepresenting their brands, the research found.
Anthropic launches Claude commerce blueprint for retailers
Retailers could cut setup time for AI shopping tools, as Anthropic's blueprint targets quicker deployment and tighter control over checkout flows.
Gen Z trust AI more than friends for buying advice
AI recommendations are already lifting basket sizes and pushing shoppers towards pricier goods, especially among Gen Z consumers.
Bazaarvoice launches AI visibility package for retailers
Brands risk being overlooked in AI-led shopping unless customer reviews and ratings are readable by crawlers, Bazaarvoice said.
Brightcove launches Gen 2 video platform with AI hub
Video teams could cut manual work and unlock revenue as Brightcove rolls out an AI tool that can act across its platform from chat prompts.
Stagwell expands Adobe tie-up for enterprise marketing
The expanded multi-year deal aims to help Adobe win and retain enterprise customers by pairing its software with Stagwell's marketing services.
LG unveils ThinQ Claw AI agent for connected home platform
The text-based agent aims to simplify control of connected appliances by letting users describe plans in natural language rather than set routines.
LG unveils 2026 AI TVs with Shield security at IFA
Buyers of LG's next TV range will get personalised viewing tools, stronger on-device processing and five years of webOS updates.
Auxia launches Agent Studio for AI marketing workflows
Marketers could cut manual campaign work as Auxia links AI agents to existing tools, after surpassing 200 billion personalisation decisions.
Ui Ai launches Amica digital employee for customer service
Businesses facing staffing pressures may use Ui Ai's Amica to handle customer queries, orders and leads around the clock.
Max Factory doubles customer base with Vonage messaging
Paper flyers gave way to targeted WhatsApp, RCS and SMS campaigns, helping the Italian retailer lift its active customer base by 100% in a year.
Holiday shoppers turn to AI & cashback as inflation bites
Inflation is pushing US holiday buyers to use AI and cashback tools, with nearly all shoppers planning at least one budget-stretching tactic.
Bloomberg brings ASKB AI to mobile with cross-device sync
Cross-device continuity should help investors keep ASKB queries going on the move, with the same context and personalisation on mobile.
SEGA cuts ad production time by two-thirds with automation
Automation has slashed SEGA's ad production from three weeks to one, while also cutting media costs and outsourcing across seven markets.